Festival of Philippine Arts & Culture (FPAC)

Commerical, Los Angeles, California

Fact:

The number of Filipino immigrants in the United States tripled between 1980 and 2006, from 501,440 to 1.6 million, making them the second largest immigrant group in the United States after Mexcian immigrants and ahead of the Chinese, Indian, and Vietnamese foreign born. - Aaron Terrazas "Migration Policy Institute"

Synopsis:

Filipino American Arts and Culture, also known as FilAm ARTS is a multi-disciplinary community arts organization whose mission is to advance the understanding of the arts and diverse cultural heritage of Filipinos in the United States.  For their 18th Annual Festival of Philippine Arts & Culture, they asked us to produce a commerical to be shown on Channel 18, ABC 7 and for online promotions for the event.  The end product was two versions of the commerical, one in English and Tagalog to addresses both communities.

Resources:

FPAC: www.FilAmARTS.org